First, they created a line of shoes that are allegedly specifically designed to tone a woman’s legs and butt. Because, you know, that’s TOTALLY why women exercise. To look sexy.
Second, the Easytone site itself, which has a disembodied nude woman with only the EasyTones as coverage. Stay classy, y’all.
Third, they greenlighted an ad campaign that is sexist, mysogynistic and dehumanizing, reducing a woman to (an extremely catty) pair of boobs. Who could talk about nothing but how attractive (or not) they were to men.
Fourth, the science behind those supposedly miracle-working shoes? Turned out to be a big pile of horseshit.
I’m not sure whether to be more offended on a feminist, scientific, or decent-human-being level.